PROJECT OVERVIEW: We were tasked to create a branding of our own creation for a fictional business, and or, a "rebrand" an existing business, town, event etc. We should be able to explain who, what, why in the project so that a new customer would get a clear understanding of our design intentions, who the client is, and what their needs are.
DESIGN CONCEPT: Horoscoops is an artisanal, gourmet ice cream brand that bases its 12 primary flavors on the 12 different zodiac signs. Each with their own unique character and flavor notes, Horoscoops provides a wide range of delicious ice creams to reflect the person that is written in the stars. Each carton of Horoscoops ice cream comes with a description of how the flavor relates to it's given zodiac sign as well as a scannable URL to access in-depth daily horoscope information. Possible expansions could include extremely personalized ice cream flavors sent right to your door – including information from your rising, sun, and moon signs, all by inputting your birth chart on the Horoscoops website.
DESIGN CONCEPT: Horoscoops is an artisanal, gourmet ice cream brand that bases its 12 primary flavors on the 12 different zodiac signs. Each with their own unique character and flavor notes, Horoscoops provides a wide range of delicious ice creams to reflect the person that is written in the stars. Each carton of Horoscoops ice cream comes with a description of how the flavor relates to it's given zodiac sign as well as a scannable URL to access in-depth daily horoscope information. Possible expansions could include extremely personalized ice cream flavors sent right to your door – including information from your rising, sun, and moon signs, all by inputting your birth chart on the Horoscoops website.
Find out which flavor you are!
Aries: Rocky Road Praline
With an extremely energetic and turbulent personality, you can never expect things to be simple with an Aries. A confident and bold personality, Rocky Road Praline captures the both the richness of all of your many layers that we love you for, and hotheaded and semi-aggressive bite that we fear you for. Leo: Cupcake Batter
Loving to be the center of attention and stand in the spotlight, sometimes the big personalities of Leos can be only handled in small doses. The same goes for a flavor like Cupcake Batter. It is just as friendly and inviting as Leos can be, but maybe the mixed in rainbow sprinkles are a little bit extra. Sagittarius: Passion Fruit
Bold, relentless, and adventurous, Sagittariuses look to suck the marrow out of life and chase exhilarating experiences. They are not ones to fear speaking the truth or promoting what they believe in. These passionate individuals fittingly a paired with Passion Fruit – worldly, sweet, yet not holding back their distinctive tart tang. |
Taurus: Matcha Green Tea
Tauruses are very stoic, peaceful personalities who enjoy taking time to be still. Connected to the physical and natural world, the Matcha Green Tea flavor embodies your steady, grounded, and logical nature at which you approach things – cool, yet extremely driven and intentional. Virgo: Strawberry + Mint
Virgos are extremely methodical, finding comfort in order, reason, and finding patterns. They never mind sticking to the tried and true, because at least it's known to work. Strawberry and mint is the perfect fresh combination to showcase their intelligent, purposeful, (and possibly a bit modest) character. Capricorn: Cappucino
If you ever need to rely on someone to get the job done, Capricorn’s are the ones to go to. Defined by their extreme diligence, pragmaticism, but also appreciate validation and recognition for all that they do. And as the worker bees of the zodiac signs, nothing screams a “can do” attitude like a good Cappuccino. |
Gemini: Orange Chocolate
You never truly know what you are going to get with a Gemini: going from the life of the party to a bit of a wallflower in an instant. The mix of citrus and decadence of an Orange Chocolate mix is just as adaptable as you are. But even your very different sides are put together, it just seems to work. Libra: Lavender + Honey
Nothing makes a Libra happier than making sure that other people are happy. Their empathetic, caring, people-pleasing personalities are carried through with a Lavender and Honey flavor. While holding a delicate appearance, it's impressively sweet and flowery taste is crafted to make you smile. Aquarius: Maple Bacon
While others find comfort in going with the crowd, an Aquarius will actively seek to stand out, going against the grain. They pride themselves on their charm and individualism, and are not shy of expressing unpopular opinions. Just like the Aquarius attitude, Maple Bacon is a flavor so wrong that it’s right. |
Cancer: Pistachio + Rose Water
Cancers are gentle creatures with full hearts. They are sensitive and emotionally wavering – shifting with each coming and going moment. The fresh bitters and sweets of Pistachio and Rose Water provide a light flavor that delivers the same softness and carefulness that you Cancers are known for. Scorpio: Charcoal French Vanilla
Scorpios are mysterious and complex individuals, with much more lying below the surface than one may initially see. Passionate, and observant, with a daredevil mentality, they carry a certain enticing darkness that sets them apart from them rest. As goes with a jet-black Charcoal French Vanilla. Pisces: Amarena
To know a Pisces is to love a Pisces, and that’s just what they’re after. These dreamy, romantic, and bubbly personalities are able to pick up and play on the energy around him. Their sweetness and gravitation towards love and affection make Amarena (an Italian sour cherry and cream gelato flavor) a perfect fit. |